With Borderlands 4’s September release inching closer, publisher Take-Two has announced pricing and a variety of special editions for the shooter. And there’s good news for anyone worried an $80 price tag might be on the cards following all that recent hoo-ha; the standard edition does not, it turns out, cross Gearbox boss Randy Pitchford’s “real fan” threshold.
Pitchford, of course, raised more than a few eyebrows last month, when he implied potential customers not willing to spend $80 on Borderlands 4 (amid a hypothetical discussion of its price tag) weren’t ‘real fans’. His statement – that “real fans” would find a way to get their hands on a copy of the game, even if it came with a $80 price tag – did not go down well, and Pitchford later attempted to justify his comments in a longer video. Unfortunately, he then followed that up with another ill-conceived social media post irritated fans quickly branded “tone-deaf”.
But it turns out Pitchford could probably have avoided needlessly annoying the Borderlands community if he’d just held fire a little longer. Take-Two has now confirmed Borderlands 4 will, in fact, cost $70 for the standard edition of the game – but the full story is a little more complicated given regional pricing, variations in platform pricing, and the usual scrum of special editions offering various strands of Borderlands .
PC is where you’ll pick up Borderlands 4 cheapest; the standard edition costs £59.99 on Steam and Epic, and you’ll be paying £69.99 for the same version on Xbox Series X/S and PS5. That then climbs to £89.99 for the Deluxe Edition (which I suppose is now technically the Real Fan Edition given the price) and £119.99 for the Super (Fan?) Deluxe Edition.