Nintendo of America president Doug Bowser is set to retire at the end of the year, and will be succeeded by the company’s first female president.
Bowser followed Reggie Fils-Aimé as president in 2019, and has spent over a decade in multiple leadership positions. His time as president has covered the majority of the Switch’s life, and the recent launch of Switch 2, and will end on 31st December 2025.
Devon Pritchard will take over as president, following 19 years in the industry. She is already a long-standing member of the NOA leadership team, currently serving as executive vice president of revenue.
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In addition to this change, Satoru Shibata will join NOA as chief executive officer. Shibata was previously president of Nintendo of Europe from 2000 – 2018, and was most recently general manager of the marketing division at NOA. He’s also outside director of The Pokémon Company.